Damian Sim

PROFESSIONAL

Passionate about branding and the psychological & cultural motivations behind consumption and perceptions; I am a marketing grad, with experience in branding, strategic analysis and creative direction, events, project management, account management and business development. Entrepreneurial experience from 2001 to 2010.

PERSONAL MOTIVATIONS

A fan of innovation, of paradigm-shifts, creativity, philosophical reflections and challenges, and believe in getting involved and doing something. A voice; action. Liked that TED evokes childlike curiosity. Hope to catalyze some juxtaposed collaborations between unexpected talents & causes (Provocachic was selected for a similar program, project Rojak under INC3 & MICA, an experiment of sorts).

Perennial proponent of the idea of relative 'truths' as knowledge/wisdom changes with time and context. Passionate about lifelong learning (which happens to be the meaning behind my chinese name - 沈文川 ), and interconnectedness of knowledge, no matter how diverse (describes my reading habit too).

Some other passions: Art and books, as it allows a conversation across ages and realities, and between minds often far removed. Also been involved as a freelance producer and art director for commercial photography (eg, cigarette pack images in S'pore, existing and upcoming batch.). Design, psychology, art & craft & history behind food and beverages, cultures & languages, technology, nature, etc.

Motivation behind these - curiosity, understanding, unexpected discoveries & links. Chess. Travelling. Books. Rediscover learning, realize humility, ignite passion, share hope, laugh, clap & tear, question the legacy we leave behind.

“One must attempt the absurd to achieve the impossible.” Albert Einstein.

Specialties

a) Brand Analysis & Development

b) Neuro / Sensorial / Experiential Branding

c) Flavour Branding

d) Spatial Branding

e) Creative Direction