Dan Merfeld
madison, wi
Prior to forming TheoryThree Interactive LLC, Dan Merfeld was Vice President of Interactive Media for Malcolm Advertising in Madison, WI. He was the youngest VP hired in the company's 40-year history. His unique job experience has given him first-hand knowledge in all areas of interactive design, development and online marketing.
Currently and throughout his career, Dan has worked for, and with, such companies as GUILD.com, American Family Insurance, Case Construction, Evco Plastics, Echo Carving, The State of Wisconsin, and Kohl's Corporation, among others.
In his spare time, he serves as President of Design Madison and Co-Founding member of Design Madison Interactive. He has also donated his time to complete projects for the Madison Museum of Contemporary Arts (MMoCA), Alternatives Pregnancy Center for Women and Waterloo Community Injury Prevention Program: Fire PALS.
In 2006, Dan was recognized in In-Business Magazine as one of Madison's "40 under 40" top professionals.