Dana is an innovator, entrepreneur, builder, and thought leader with diverse experience in strategy, business development, marketing, sales, and communications. With a career spanning the retail, financial services, and social enterprise sectors, Dana has a strong interest in innovation within consumer technology.
Dana is currently working at Jet.com, a stealth e-commerce start-up uniquely grounded in transparency and customer empowerment. Dana is also the Founder & CEO of Change for Change, a national non-profit that mobilizes communities to support charitable causes of their choice by donating spare change.
Previously, Dana was the Entrepreneur in Residence at High Peaks Venture Partners, the Founder & CEO of the women’s apparel brand REFINE, and served as Vice President at JPMorgan, responsible for the Private Bank’s municipal fixed income brokerage platform. Dana has also developed new marketing programs in PepsiCo's beverages division and led the customer segmentation initiative for Bonobos, the largest internet-launched men’s apparel brand.
Dana holds an MBA from Harvard Business School, an MPA from Columbia University, and a BA in economics and communication from the University of Pennsylvania, from which she graduated summa cum laude and served as Student Body President. During her time at Penn, Dana was selected by USA Today as one of the top 20 graduating college students nationally.
A frequent public speaker, Dana has been featured in USA Today, AP, ABC News, Reader's Digest, Elle, and Entrepreneur Magazine. Dana was one of 50 world-changers featured in PETA founder Ingrid Newkirk's book “One Can Make a Difference”. Dana is also a recent graduate of the Goldman Sachs / Tory Burch 10,000 Small Businesses Program.
Dana has completed the NYC Marathon and the NYC Triathlon, and is also a certified spinning instructor. Dana is a native Minnesotan and currently resides in NYC.