Director and Public Speaker in Sydney, Australia
Today’s best brands tell great stories as a way to differentiate from their peers and give customers what they want – fresh, useful content that people want to watch, read and share.
They're using an array of platforms to release a steady stream valuable content through eye-popping videos, stunning images, gorgeous design and compelling stories - via pod-casts, white papers or electronically-delivered newsletters.
This approach dominates the go-to-market strategy of premium brands like Red Bull, Intel and HSBC Bank.
I founded True North Media to serve that market – companies that want branded multimedia content to engage their customers and prospects.
An Australian communications executive, I bring 20 years’ experience as a creative director, public relations professional and journalist.
My experience spans print, digital, online, radio and video, and includes all my passions – health, environment, adventure, entrepreneurship, sustainability, innovation and sport.
Check us out!