I'm the co-founder & CEO of Sharethrough, an SF-based software company that powers in-feed, native ads for premium publishers.
Our mission is to shift the advertising paradigm away from obnoxious ads & towards a world where *ads can fit in.*
Publishers like Forbes, Time Inc, People, E! Online use Sharethrough to manage and sell in-feed ads that automatically match the form and function of their pages, powering both their direct sponsored content campaigns and programmatic monetization.
My favorite thing we did last year: