Dan Greenberg

I’m an entrepreneur, builder, angel investor and startup advisor. I’m the founding CEO and now President of Sharethrough (acq. by District M in 2021).

We're a top 5 independent ad exchange, bringing human-centric design to programmatic advertising.

Our mission is to shift the advertising paradigm away from obnoxious ads & towards a world where ads can fit in respectfully.

I’m a Bay Area native, a Stanford graduate (undergrad) and a Stanford dropout (grad school). I found the early seeds for Sharethrough in the Stanford “behavior design / persuasive technology” lab, and I’m a geek when it comes to designing systems and products and processes for intentional and deliberate behavior change.

I’ve been named an AdAge Media Maven of the Year, “Forbes “30 Under 30,” Inc “35 Under 35" and AdAge “40 Under 40.” Yikes! You’ll find me speaking at advertising and technology conferences and you’ll find my writing in Forbes, AdAge, TechCrunch and elsewhere.

Sharethrough has been consistently named one of the Best Places to Work and a Deloitte Fast 500.

If you ever want to talk about the startup rollercoaster, company culture, designing for behavior change, or sci-fi book recommendations come find me at @dgreenberg