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Advertising your events on the web can be a confusing proposition. Having your own website is great, but driving traffic to your site can be difficult. Dealing with search engines and confusing technology can be time consuming and expensive. Many websites offer event listing services, so how do you find the website that is best for you?

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First and most important, determine the target audience for your event. Are you looking to advertise for people to come visit your event or are you looking for vendors for your event? For example, you are promoting a craft fair and you are looking for crafters to rent booth space and sell their wares at your fair. Then you need to find a website that caters to artisans and crafters. If you are looking for people to visit your fair and purchase from your vendors then you need a website that is appealing and caters to potential visitors.

The best event listing sites will provide individual websites that are focused on each event type. This is important as you can choose how to manage your event listings. For example, you are promoting your community's annual Squash Festival and you have local bands, an arts and crafts fair and food made from squash. With an event listing service that provides a single site for events, your event is listed just once. For an event listing service that provides multiple focused websites, you can create a listing for music, crafts and food. Each listing appears on it's own website which is focused toward music festivals, craft fairs and food festivals.

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The second item to look for is what information you are allowed to include in your listing. Foremost you should be able to enter one or two paragraphs describing your event. A one or two line description is not going to go far in attracting anyone to your event. If you are listing your event to attract vendors, are you able to provide the information that you think a vendor would require? Is the form to add an event cluttered and complicated? If you are listing your event to attract visitors, are you able to provide the basic information a visitor would need to find your event? Are you allowed to provide an email address and website if visitors want more information?

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