Dan Hocking

Consultant in London, United Kingdom

Dan Hocking

Consultant in London, United Kingdom

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I'm a strategic advisor, coach, NED, and fractional Operations/Commercial Director, currently working with founder-owned and SME advertising and creative agencies, helping them grow, build better products, and capture better commercial value with and for their clients.

My entrepreneurial background - beginning when I designed, built and sold my first commercial website at 13 - drives my passion and approach to the workplace in thinking ahead from a commercial and product sense for clients. I've worked on clients like McDonald's, Lurpak, British Airways, Google, Mercedes-Benz, Red Bull, P&G, Samsung, BSkyB, and Coca-Cola in recent years in pushing innovative solutions forward - typically integrated, but I've worked across all channels. My experience has spanned most agency roles - anything from strategy, client service, project management and operations have been core parts of my roles in the past, and I spent the past decade working in two of the biggest and most successful creative agencies in the world.

When I'm not working, I'm playing golf, travelling, or getting in touch with new technology and trends - I am, and will always be, a geek at heart.