Daniel Webster

Social media isn’t a fad or trend. It’s an enduring reality of online existence. For marketers, it’s indispensable. But when you approach social media as a marketing channel, things may get a bit confusing. Here’s why. Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. It’s more than just Facebook. You need to figure out which of the legion networks to join. Then, you need to determine optimal messages, posting frequency, cost of social media management, integration with other marketing channels, and how to make the most of the billions of people who are purportedly hanging out on social media. To slice through the confusion, here are four questions that you should answer.