Creative Director, Designer, and Art Director in Singapore
Born & raised in Singapore, I have worked on within the areas of advertising, integrated campaigns and design—spanning across print, screen and digital.
Having cut my teeth in the design and digital worlds, I bring with me two decades of experience building brand programs and integrated campaigns in the financial, lifestyle, property, technology and retail sectors. It is communications design with an objective, raising brand awareness, defining brand positioning to sustain brand or company growth.
I used to go under the moniker, 'AmateurProvokateur' and the site featured a section 'Design Culture' in 2004; influencing a new generation of visual blogs today. As a music lover, I compile a couple of mixes during my spare time.
Available for freelance and commissions through UNIT.