Meet Danielle Birriel

AI Search Strategist. SEO Veteran. Mom of the chaos.

I’ve spent the last twelve-plus years watching search engines change the rules — and helping business owners stop chasing them.

I started in SEO back when “ranking on Google” was the whole job. Today, ranking is just the entry fee. The real game is visibility — getting your business named, recommended, and trusted across Google, Maps, AI Overviews, ChatGPT, Perplexity, and whatever shows up next. That’s where I live now, and that’s what I help my clients win.

What I do

Through Danielle Birriel Consulting, I work with founders, marketing leads, and agency owners who need a strategic partner — not another vendor selling reports nobody reads. I help you answer the questions that actually matter:

• Why isn’t our website turning visibility into revenue?

• How do we show up in AI-generated answers, not just blue links?

• What does an AI-ready content strategy actually look like for our business?

• Where are we wasting budget, and where should we double down?

My consulting work sits one layer above execution. I build the strategy, map the entity, audit what’s broken, and give you a roadmap your team (or mine) can run with.

The credentials part

• 12+ years in SEO, from technical audits to multi-location local strategy

• Master’s in Computer Science (yes, I read the algorithm papers)

• Founder of D&D SEO Services, a Fort Myers–based agency serving service businesses, healthcare, and franchise brands across the country

• Specialist in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — the disciplines that determine whether AI tools recommend you or your competitor

The human part

I’m a wife, a mom, and an entrepreneur — in roughly that order on a good day. I built this consulting practice because the businesses I most love working with don’t always need a full agency retainer. Sometimes they need a brain in the room for ninety minutes. Sometimes they need a six-week strategic engagement. Sometimes they need someone to look at their site and tell them the truth.

I believe in radical transparency, plain language, and tying every recommendation back to revenue. If a tactic can’t earn its place, it doesn’t make the plan.

Let’s talk

If you’re trying to figure out how AI is reshaping your search visibility — and what to actually do about it — I’d love to hear what you’re working on.