Danielle Directo-Meston

Freelance Journalist, Editor, and Consultant in Los Angeles, CA

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I'm an L.A.-based freelance editor and writer with over 12 years of experience covering Los Angeles news, retail, fashion, beauty, fitness, Southern California travel, and other topics for the web and print.

In fall 2016 I founded and launched UncoverLA.com, a digital platform highlighting the City of Angels' stylish scene: From the hottest sales and the best new store openings to its coolest citizens and hidden gems. Prior to Uncover LA, I was associate editor of Racked LA from 2013 until its closure in 2016.

I currently contribute to Hollywood Reporter Style and write the regular Shop Talk retail roundup column. My work has also appeared online in Curbed LA, MyDomaine, Fashion Mamas Journal, LAist, and North Hollywood-Toluca Lake Patch (to name a few), and in print publications including C, Where Los Angeles, and Pacific San Diego magazines and Where L.A. Guestbook.


I also offer freelance copywriting and business consulting services. If you're a brand looking to get an editor's eye (whether it's writing or proofreading, or getting a journalist's point of view) for your business strategy or are in need of PR writing services, I'd love to help guide you to success.

If you want to pitch your brand or client for editorial coverage or would like to know more about my other services, please drop me a line by clicking on the envelope icon below.

  • Work
    • UncoverLA.com
  • Education
    • California State University, Northridge