As Director of Social, Danielle leads the development of social-forward creative and buzz worthy campaigns for her diverse roster of clients. With over ten years experience, she is skilled at audience development and management, social marketing strategy, digital marketing, brand partnerships, content creation and syndication, blogger outreach, publicity, event and promotional marketing and overall branding synergy.

She currently works at Deutsch NY within the Digital team. Before that, she led the Social Marketing team at 360i, Mashable and AdWeek's Digital Agency of the Year, managing a team of 20 in the creation and audience management for 110 brand profiles across Facebook, Twitter, YouTube, Instagram, Vine and Tumblr that speak to over 90 million fans daily for clients NBCUniversal, Toyota, Subway, Mattel, and EHI. She also leads the Platform Council, 360i's platform development team.

Previously, Danielle managed the content strategy and execution for all of USA Network's social communities. Her work led to increases in profile growth, social impressions, and more than a thousand trending topics during her tenure on the account. Utilizing these communities along with second screen campaigns, she has helped moved her client into the forefront of the social TV space.

Before her time at 360i, she worked on campaigns for TLC, AMC, Finbox, A&E Network, Miramax Films, Focus Features, HBO Docs, as well as decorated agencies like Cake Group, NMA (now BottleRocket) & DraftFCB. With dedicated influencer outreach, she has secured coverage for her clients on AOL, Gawker, Business Insider, Politico, Slate, Los Angeles Times, Vanity Fair, Yahoo and other media properties. Her freelance work has been published by The Playlist at IndieWIRE, Death + Taxes, Splitsider, BlogHer, TLC and Ology.

Things I'm thinking about now: Extending story lines to social platforms + Brand Advocacy + Content Strategy. Want to discuss how social can help elevate your brand, film or product? Me too! Reach out: [email protected]