A PR and social media consultant with more than five years’ experience in developing and managing marketing campaigns for major international brands. I founded ill communcation, a full-service consulting agency, in 2011 to work on projects that I find interesting, both personally and professionally. Most recently, I was an Account Supervisor at Formula in San Diego managing PR campaigns for major natural food and lifestyle brands. Previously, I was a senior digital publicist at 360i, a digital agency in New York, where I managed and implemented digital word-of-mouth, viral and social media campaigns for high-profile brands including Vitaminwater, Coke Zero and Sprite; MSNBC; and Kraft Foods. Prior to this, I worked closely with reporters in the B-to-B, financial, legal and marketing sectors, representing such clients as Absolut, PricewaterhouseCoopers and Colliers International at Porter Novelli.
My expertise in social media strategy and influencer marketing, paired with my background in traditional public relations, has proven to be a vital offering in my counsel and freelance work, which includes the launch of PetFlow.com, a book tour with The New Press, as well as ongoing assignments with Luminary Labs.
I live by the beach with my dog, Boogie, who may or may not be a mix of corgi, dachshund and english bulldog.