daniel tena

Professor of the Universitat Autònoma de Barcelona where I teach since 1992. Graduated in Advertising and Public Relations (1989) and doctor in Audio-visual Communication by the UAB (1998). I am specialist in teaching and research on design and production of visual and audio-visual messages in mass media from the formal and perceptive perspective. I am specialized in the study of the aspects that affect communication of organizations (advertising, publicity and public relations). I work on the research groups GRP (Advertising and Public Relations Research Group), focusing on the study of the receipt of the communication, and GRPCP (Research Group in Psychology and Advertising Communication). I develop the Platform for Analysis of the Reception of Communication (PARC) as an online research environment. I am co-director of the Master Journalism and Digital Communication and director of the Master in Graphic Communication at The Universitat Autònoma de Barcelona. I give conferences and classes in different Universities, and write books and articles about my subject.