Danna Kress

My curiosity about people, culture and brands, and my desire to find innovative and actionable solutions drives my work. I love to uncover hidden truths and as "why."

My work for a music magazine in London, on dive boats across the world and as cultural consultant for Southwest Airlines has provided me with a truly global perspective. Over the past 6 years with Idea Planet I have conducted traditional qualitative and ethnographic research in the US, Russia, China, Australia and Europe for leading clients including: Kimberly Clark, Diageo, GlaxoSmithKline, Mary Kay, Dr Pepper Snapple, Brinker, Southwest Airlines, Hershey's, Walmart, Sea World, Cover Girl and MillerCoors among others.