DANNY BENITES

As a child, I seemed to always gravitate towards the broken toys. They were always easier to fix than I thought. Most poblems that we face in the automotive retail industry can be resolved with a little outside perspective.

My Name is Danny Benites. I have been in the automotive retail business for the better part of thirty years after spending two years as a professional stand-up comedian. I refer to my time in the car business as my 'second comedy career'. The way some people approach this profession would serve as great material should I decide to get back on stage. The results of these antiquated tactics to the bottom line...not so funny. This where I come in. I have held virtually every position in the dealership. Ideas are my bag. My wide spectrum of knowledge and volume of experience enables me to assess a multitude of problems at the dealership. I believe in simple solutions that are trackable and sustainable.