Dan Sommer

Dan Sommer is an expert in digital marketing with a focus on social media lead generation and customer acquisition. A serial entrepreneur, Dan founded Caridan Marketing Labs, a multi-million dollar interactive agency that he built from start up to acquisition by XL Marketing. Currently, Dan serves as Division President, Interactive Marketing for XL, a leading performance marketing company. Prior to founding Caridan, Dan worked at top interactive agencies including Digitas and Sapient and either founded or played senior operating roles at several marketing product and services companies. Dan advises early stage ventures and founded and currently serves on the board of Student Agencies eLab, an accelerator serving high potential Cornell University entrepreneurs. In addition, Dan lectures on a range of marketing topics at institutions such as Cornell University and NYU. Dan graduated with his BS Applied Economics and Business Management from Cornell University, and received his MS Interactive Marketing from NYU. Dan is a competitive runner, tennis player, and lives in New York City with wife Cari and son, Asher