Daniel A. Varroney

Covid-19 accelerated the pace of change. Associations and professional organizations that continually evolve, innovate, and adapt are better positioned to deliver quantifiable ROI to their members.

My 30 successful years of transforming Trade Associations is rooted in this simple philosophy: We should act on what we know instead of what we think. And this focused, strategic technique is the practice that my consulting firm, Potomac Core, employs with every one of our clients.

Building on my own management career as an association executive, and, more recently, as a consultant, I founded Potomac Core in 2012 to apply my data-driven process to help trade groups better navigate the business and market challenges that they and the companies they represent encounter every day.

Potomac Core’s professional, insightful market research provides actionable information for building strategies and products that align organizations to the business and professional successes that their members expect.

OUR SERVICES

➫ Professional Market Research
➫ Data Driven Strategy Development
➫ Strategic Guidance & Insights

We deliver products that position our clients as indispensable resources for the Industries and Professions they serve. Our data-driven strategy starts with asking the right questions.

I have a gift for getting people to think far bigger than they ever have – and then helping them deploy those ideas.

I’ve worked across diverse industries, from manufacturing to high tech to finance and advocacy, and exposure to these eclectic industries gives me a deep understanding of policy and regulatory influences across every industry. This unique perspective shaped my approach to organizational relevance and growth and positioned me as an economic performance expert with appearances on CNBC, Fox, Dow Jones Marketwatch, Bloomberg and the BBC.

My career has privileged me with acute knowledge of the challenges that wend through every successful professional society and association, as well as the characteristics of the CEOs who lead them. It’s why I launched the Strategic Guidance Lab in April 2020, a virtual roundtable that I facilitate for association CEOs that focuses on systemic growth and member engagement.

If you’d like to learn more about me or the services that Potomac Core offers to Associations and Professional Organizations, please connect with me on LinkedIn or contact me directly.

✉ [email protected]

☎ 703.878.8786