Dany Bahar

Dany Bahar is an international businessman and renowned brand marketer currently active in the luxury sector. Beginning his career in sports marketing, Dany Bahar was at Red Bull for four years, taking the brand into Formula One and NASCAR. From there he moved to Ferrari, heading worldwide sales and after-sales while also expanding its global marketing, licensing and merchandising. At Lotus, Bahar took the iconic marque back to international motorsports and increased sales by 20 percent, widening the appeal of existing models to a more affluent market. Dany Bahar is now chairman of Cameva Holdings, the holding company of a diverse group of businesses within the luxury goods sector. Bahar is also the founder of ARES, (created in 2012). Ares is a Modena-based specialist automotive atelier that sits within the Cameva portfolio.