Darin W. White, Ph.D.

Darin serves as Chair of the American Marketing Association’s Sports Marketing Academic Society (SIG), the leading international scholarly body charged with expanding the knowledge base of the field of sports marketing. He is also founder & coordinator of the Sports Marketing program in the Brock School of Business at Samford University and is involved in mentoring future sports business professionals through a highly interprofessional learning community.

Darin is a go-to source for media seeking insights into sports business, and his comments have appeared in numerous media outlets including Washington Post, USA Today, ESPN Radio, Al Jazeera Network, @Mashable, Sports Business Daily, International Business Times, NPR, Bleacher Report, @SDS and the Capital Gazette.