Darrah Catherman
Atlanta, Georgia, United States
DARRAH' BIO
Seasoned business development and marketing professional with 12+ years of C-Level, consultative sales experience.Years of sales success in digital and broadcast advertising sales with a proven track record of success as both an individual contributor and a sales leader. Activities include business development, account management, delivery oversight, and overall accountability for client satisfaction.
Building meaningful relationships with advertisers and helping them drive results has always been my passion and something that has allowed me to be very successful in sales. I am a strategic leader and strong dealmaker with the ability to source and build a revenue pipeline and move prospects consistently through to closing.
SPECIALTIES INCLUDE:
• New Business Development
• Ad Agency New Business
• Prospecting -Lead Generation Tactics
• Complex Strategic Sales
• RFP Strategy and Management
• Pitch Research and Strategy
• Marketing Communications Planning and Execution
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• Interactive Advertising
• Consultative Selling
• /Forecasting
• C-Level Marketing Emphasis