Darren Davis

My Company: LinkCaffeine

We are a lovable inbound marketing agency that seeks to partner with leading businesses.

Our agency is results-oriented and views search engine marketing as a means to drive business, create interest, and manage reputation.

We leverage the worlds best software solutions to turn ordinary traffic into super sales ready leads.

Job Description: Founder & CEO

I create and maintain relationships and assess the businesses that LinkCaffeine partners up with.

After learning about how a business works and the role that online advertising plays, I work with our internal teams to create a data-driven strategy focused on improving the keyword performance and landing page relevancy of that business.

When they become a client, we strive to meet and exceed their stated key metrics and continually assess, adjust and improve the work we're doing and services we provide.

Specialties

Google AdWords (AdWords Certified, Ad Copy Split Testing, Bid Management, Placement Reporting, Search Query Analysis, Management of Negative Keywords and Sites, Modification of Match-Type as appropriate, Implementation of Google Ad Innovations), Google Analytics (Goal & eCommerce Tracking, Analysis of User Search Behavior and Site Interaction), Google Website Optimizer (A/B & 'Multivariable' Split Testing of the Following: Headlines, Language, Design Alternatives, Form Types)
Microsoft Excel (Custom CRM tracking, Conditional Formatting and Rule Creation, Advanced Formulas, Macro Creation, Pivot Tables)