Darren Negraeff

My name is Darren Negraeff - I'm the Marketing Director for Zafin - we deliver relationship-based pricing and product and pricing lifecycle management for banks and financial institutions. When I'm not at work you can find me throwing a disc for my dog Sally or nurturing my tomato plants. I read mostly non-fiction, but I have an extensive library of fiction as well. I'm interested in theory of the mind and cognitive science, how ideas spread through society, behavioural economics, advertising, internet marketing, and the rise of microcredit.