Darren Peterson is a design strategist with experience in human-centered research and new product innovation.

He helps organizations compose their vision for a project, understand the needs of end users, and set the direction for new designs. He has worked on projects ranging from providing design direction to an online gaming service start-up to exploratory user research in order to help a large corporation identify and serve new market segments.

Darren uses ethnographic research methods to investigate, in the field, the workflow and culture of organizations, and design thinking methods to turn the insights into opportunities.

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Sklls:
Tractor Restoration
Painting
Home Repair
Engineering-ese
Bicycling
Photography
Reading
very quickly and
Digesting the content rapidly
Poetry
Profound Thinking
Adobe Creative Suite including
InDesign
Premiere
Illustrator
Photoshop
Gear Design