Darren Ross

As Cramer's Executive Vice President of Digital Marketing, Darren combines technological and strategic marketing expertise, providing direction and leadership for Cramer's Digital Marketing, Design and Planning teams. Darren brings more than a decade of interactive, technology, and strategic experience to Cramer, from diverse industries around the globe. He served as Chief Operating Officer and Partner at InterMedia Interactive Solutions, a technology solutions company with offices in Boston, Philadelphia, Chicago and Pune, India. Darren worked with several large scale clients including Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shisheido Cosmetics. Prior to joining InterMedia, Darren was the Head of Global Interactive Marketing and Business for PUMA, developing PUMA’s global interactive strategy as well as their online store from concept to completion. As creative lead, Darren introduced lifestyle concepts to the site that spoke to PUMA’s fashion-conscience, livin’-life-to-the-fullest consumers. Among the age of dot-com and Internet failures, PUMA’s online store reached break-even within 6 months of launch and grew to 2 1/2% of USA revenue. In 1997, as he was about to graduate from college, Ross and some fellow students at the University of Pennsylvania founded DNA Creative Design. As Co-founder and President, Ross specialized in technology-based marketing and developing and producing websites. DNA became one of the first full-blown interactive agencies scoring marquis clients such as the Patti Labelle and Acumin Corporation’s personalnutrition.com. Darren is a graduate of the University of Pennsylvania and Milton Academy, and is a guest speaker on interactive marketing and business consulting practices at Babson College.