Darryl Peddle

Darryl leads the Rank Study SEO and Client Marketing department, bringing 10+ years of professional SEO experience to the table. After starting out as a full time seo specialist in one of the most competitive and expensive online niches, Darryl moved up to become the head of SEO for Yahoo! Canada Inc.

Now, with more than a decade of online SEO and marketing experience, Darryl has evolved into one of the most educated seo experts in Canada & in the process, has developed connections with some of the biggest names in the seo field, along with many colleagues within the search engines themselves.

Darryl has worked with a number of highly respected and international firms to provide strategic internet marketing and search engine optimization solutions. Furthermore, Darryl has developed strong working relationships with numerous international seo specialists to help give Rank Study an extra edge over the competition. Darryl also heads up an SEO division at Yahoo! Inc.

Darryl holds an Honours Bachelor of Arts degree from the University of Toronto, an E-Commerce Advanced Designation from Ryerson Polytechnic University, and is Certified Search Engine Marketing Specialist form Coastal Carolina University.

SEO and Web Development Skills:

Certified Google Adwords Expert & Yahoo Search Marketing Professional

Advanced market research and competitive analysis skills

Specialized in all facets of seo friendly web design & site architecture

Expert in link building and online pr strategies

Expert in web analytics, testing and log tracking

Experience in algorithmic search patterns and latent symantic indexing

Expert in CPC campaign management and clickthrough auditing

Highly experienced in seo copywriting and content development

Highly trained in user online behaviour and online psychology

Expert in online press distribution and optimization methods

Well versed in social web communities and online marketing in the web 2.0 environment.Well rounded in HTML, PHP, MySQL, CSS, XHTML, and RSS.

Backed by 12+ years of seo experience Darryl brings instant credibility to the Rank Study team. Through his dedication and expertise Darryl has developed the necessary skills and business relationships to ensure that Rank Study and its clients remain one step ahead of the seo game.