About Me

I’m Dave, a Digital Marketing Professional with plenty of real life experience working Facebook Ads, Instagram, TikTok, Google Business Manager, Mailchimp, Adobe Creative Cloud. I'm currently living in Airdrie, Alberta, Canada.

My career is focused on several key business areas.

Digital Marketing & Strategy : I specialize in helping small-to-medium businesses and nationwide franchises grow their online presence.

My typical work includes:

Paid Advertising: Managing simple and complex campaigns across Facebook, Instagram, Google, and TikTok.

Social Media Management: Creating content and managing engagement for various brands to drive growth without long-term contracts.

Conversion Rate Optimization (CRO): Analyzing website traffic to ensure visitors actually turn into paying customers.

I have a significant background in the Canadian restaurant and franchise industry, most notably:

VP of Marketing & Design: I served as a long-time executive for Joey’s Seafood Restaurants and strEATS Kitchen, where I oversaw nationwide rebranding efforts and digital strategy for over 60 locations.

Franchise Development: I previously worked as a Franchise Development Manager for ActionCOACH Canada, helping entrepreneurs build and scale their businesses.

Dave Holland Marketing Services are built on the philosophy that "marketing without measurement is just expensive guessing”. We offer a mix of hands-on digital management and high-level strategy.

My services are primarily categorized into three pillars:

1. Paid Advertising & Lead Generation

I focus on "Paid Ads That Deliver," moving beyond simple vanity metrics like clicks to focus on real conversions.

Conversion Rate Optimization (CRO): I ensure that once traffic arrives at a site, it turns into sales or leads.

Analytics-Driven: I rely on Google Analytics and Search Console to track performance and make data-driven tweaks to ad copy and targeting.

2. Social Media Management

For businesses that want to stay active without the stress of daily posting, we provide full-service social management:

Content Creation: We handle everything from graphic design and writing to consistent posting.

Dedicated Management: Clients work with a directly with Dave Holland rather than rotating through agency reps.

No Long-Term Contracts: We offer a 3-month initial commitment followed by month-to-month agreements.

3. Business Consulting & Fractional Leadership

Given my background as a VP of Marketing, I provide consulting services that function like a "Fractional CMO":

Brand Voice & Development: Helping start-ups develop their initial brand identity and go-to-market strategy.

Franchise Support. Business Coaching.

Dig deep into who I am, what I have done and how that can help your team thrive long-term.

My Interests

A/B testing

Adobe Acrobat

Adobe After Effects

Adobe Analytics

Adobe Captivate

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Adobe Premiere

AI

Analysis skills

B2B Sales

Branding

Budgeting

Buffer

Business analysis

Business development

Business planning

Canva

Channel management

Cold calling

Communication skills

Community engagement

Computer skills

Content management systems

Content strategy

Contract management

Copy editing

Copywriting

Customer acquisition

Customer relationship management

Customer support

Data analysis skills

Database management

Digital art

Digital design

Digital marketing

Direct sales

Email Marketing

Events Management

Facebook Advertising

Figma

Food industry

Google Ad Manager

Google Ads

Google AdWords

Google Analytics

Google Analytics 360

Google Search Console

Google Suite

Guest services

Hootsuite

Hospitality

Hotel experience

HubSpot

Instructional design

Interviewing

IT support

Keyword research

Layout design

Lead Generation

Logo design

MailChimp

Market Research

Marketing Automation

Media buying

Microsoft Access

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft Powerpoint

Microsoft Publisher

Microsoft Word

Mobile marketing

Motion graphics

Negotiation

Office management

Oil & gas

Operations management

Organizational skills

Outside sales

PPC Campaign Management

Presentation skills

Product Development

Project planning

Proofreading

Public Relations

Purchasing

QuickBooks

Recruiting

Research

Residential construction

Restaurant experience

Retail management

SaaS

Sales management

Sales Support

Search Engine Optimization (SEO)

SharePoint

Strategic planning

Supervising experience

Teaching

Team management

Technical support

Time management

Training & development

Trello

Vendor management

Video editing

Video production

Visio

Visual design

Windows

WordPress

Writing skills