About Me

I’m Dave, a Digital Marketing Professional with plenty of real life experience working Facebook Ads, Instagram, TikTok, Google Business Manager, Mailchimp, Adobe Creative Cloud. I'm currently living in Airdrie, Alberta, Canada.

My career is focused on several key business areas.

Digital Marketing & Strategy : I specialize in helping small-to-medium businesses and nationwide franchises grow their online presence.

My typical work includes:

Paid Advertising: Managing simple and complex campaigns across Facebook, Instagram, Google, and TikTok.

Social Media Management: Creating content and managing engagement for various brands to drive growth without long-term contracts.

I have a significant background in the Canadian restaurant and franchise industry, most notably:

VP of Marketing & Design: I served as a long-time executive for Joey’s Seafood Restaurants and strEATS Kitchen, where I oversaw nationwide rebranding efforts and digital strategy for over 60 locations.

Franchise Development: I previously worked as a Franchise Development Manager for ActionCOACH Canada, helping entrepreneurs build and scale their businesses.

Willow Brook Consulting is built on the philosophy that "marketing without measurement is just expensive guessing”. We offer a mix of hands-on digital management and high-level strategy.

My services are primarily categorized into three pillars:

1. Paid Advertising & Lead Generation

I focus on "Paid Ads That Deliver," moving beyond simple vanity metrics like clicks to focus on real conversions.

Conversion Rate Optimization (CRO): I ensure that once traffic arrives at a site, it turns into sales or leads.

Analytics-Driven: I rely on Google Analytics and Search Console to track performance and make data-driven tweaks to ad copy and targeting.

2. Social Media Management

For businesses that want to stay active without the stress of daily posting, we provide:

Content Creation: We handle everything from graphic design and writing to consistent posting.

Dedicated Management: Clients work directly with Dave Holland rather than rotating through agency reps.

Complimentary Consultation. Our time is valuable and we don’t need to waste it. I'm happy to meet in person or over zoom to discuss your business needs. I'll let you know if I can help, and present you with a brief overview of a strategy to help - no cost to you.

3. Business Consulting & Fractional Leadership

Given my background as a VP of Marketing, I provide consulting services that function like a "Fractional CMO":

Brand Voice & Development: Helping start-ups develop their initial brand identity and go-to-market strategy.

Franchise Support. Business Coaching.

Dig deep into who I am, what I have done and how that can help your team thrive long-term.