Dave Greeley

C-Level executive with integrated sales, marketing, & strategy expertise...major content & lifestyle brand G.M., including NBA, NFL, NCAA, & MLS.

LEADER * BUSINESS TRANSFORMER * CONTENT EXECUTIVE * P&L MANAGER

• Led business ventures of $1.2 billion NFL franchise, managed events/sports marketing/PR agency, served as president of $175 million MLS club & stadium, & led practice areas of 55-year-old media/marketing consulting firm.
• Re-engineered two organizations...change agent. Key contributor in driving 3X enterprise value growth of NFL Bears ($319MM '00 to $945MM '06, Forbes).
• $1 billion+ single market revenue & obligated income (COI) past decade.
• Developed & sold largest sponsorships in Chicago & NFL history. Pioneered "presenting partnership" concept ($50MM Bank One). Sold largest beer deal in NFL team history, created "Miller Lite Party Deck" activation platform.
• Live Audience Development - NFL's first paid waiting list & highest per seat PSL yield. Sold out back-to-back MLS playoff matches (league first) & had most sellouts in back-to-back seasons in Chicago Fire history.
• Rights/distribution deals structured, negotiated w/ NBC, CBS, Comcast, & ESPN, plus digital/social media content development, sales, & marketing.
• P & L experience with three sports/lifestyle businesses, including distressed organization during height of "Great Recession."