Dave Lloyd is Senior Manager of Global Search Marketing at Adobe where he leads a global team delivering organic & site search strategy, aligned closely with alldigital & media channels. His teamuses the Adobe Marketing Cloud to deliver KPI-driven results including worldwide subscriptions, trials, sales leads, and revenue. Previously, he built out & oversaw Cisco’s Global SEO Strategy for all products. He received his Business degree from U.C. Davis, writes monthly for ClickZ and the Adobe Blog, and is a repeat speaker at industry events like Pubcon, PR News, Ad Tech, Direct Marketing Association, SMX, SES, and Adobe Summit.