I am a passionate and empathetic leader with 21+ years of experience—currently leading a marketing team within NextGear Capital, who provides inventory financing services to more than 23,000 automotive dealers globally across the United States, Canada, Ireland and the United Kingdom. The company is a part of Cox Automotive, which includes industry-leading brands such as Autotrader, Kelley Blue Book and Manheim.

Our team objectives are clear—(1) to know everything possible about those who buy and those who sell our services, and as a result (2) develop and execute integrated marketing programs that drive awareness, conversions, revenue, and advocacy.

Expert at blending traditional and digital marketing—paid media (display ads, pay-per-click, promoted social), owned media (content marketing, websites, social, email, mobile) + earned media (ratings & reviews, PR, blogger outreach).

Prior to NextGear Capital, I led digital marketing strategy for the Delta Faucet brand and launched “Inspired Living”, the company’s first content marketing initiative, that has increased website referral traffic by 246% from Facebook, 1,406% from Twitter, and 797% from Pinterest.

I live in Carmel, Indiana with my wife and four boys. Yes, four. I love marketing, entrepreneurship, technology, music, my family, Indian food and anything covered in dark chocolate.

StrengthsFinder 2.0: Futuristic, Relator, Strategic, Intellection, Ideation.

Myers-Briggs: INFJ