David Shane PR
Public Relations - Professional and Strategist in Los Angeles, CA
David Shane PR is a distinguished public relations strategist based in Los Angeles, California, who is celebrated for his extensive expertise in issues management, corporate positioning, and strategic communications. Over the past two decades, his innovative strategies have profoundly influenced the media and entertainment industries globally.
Born in Philadelphia, Pennsylvania, David grew up in an environment emphasizing education and perseverance. He attended the University of Pennsylvania and earned a Bachelor of Arts in Communications. This foundational education equipped him with essential communication skills and a deep understanding of the industry's dynamics, setting the stage for his successful career.
David began his professional journey in the early 1990s, initially working as a researcher for the Political Unit at CBS News in Washington, D.C. He later moved to Philadelphia, where he expanded his role within the company, serving as an Assignment Editor and Field Producer.
In 1999, David's career trajectory took a significant leap forward when he joined Comcast in Philadelphia as the Director of Communications. In this role, he developed and implemented innovative corporate communications strategies that were later adopted across the company. His success in this position led to his promotion to Vice President of Communications and Original Programming in 2001, where he managed a division generating $8 billion in annual revenue and overseeing 18,000 employees.
After a successful stint at Comcast, David was recruited by ICM Partners in 2005 as the Senior Vice President of Corporate Communications. He oversaw global media relations and significantly contributed to government affairs and corporate events, enhancing the agency's visibility and influence in the industry.
In 2008, David ventured into the technology sector by joining Hewlett-Packard as Vice President of Global Corporate External Communications. He managed high-stakes communications for mergers and acquisitions valued at nearly $20 billion and oversaw the company's digital strategy and government affairs communications.
David Shane PR's exceptional leadership continued at Relativity Media, where he served as Executive Vice President and Chief Communications Officer starting in 2012. He managed communications across multiple divisions, significantly enhancing the company's profile in the entertainment industry.