After spending 10 years developing my skills at a variety of agencies as a Programmer, Interaction Designer and Design Studio Manager, I've has spent the past 4 years focused on the field of User Experience. I have a proven track record of successfully translating clients’ visions and goals into powerful and attractive branded design and effective user-centric features. My focus is identifying usability issues, optimising landing pages and ecommerce sites, researching and creating new features through surveys, user interviews and competitor analysis.

My vast expertise in visual design, UX & UI design, strategy, web development, and understanding business objectives gives me a thorough and intricate knowledge across the entire lifecycle of a project. I have helped to create innovative user experiences for some of Australia’s biggest companies including: Target, Fairfax, RedBull, Ten, Foxtel, General Pants, Western Union, Vodafone, Lorna Jane, CBA, NAB, Rebel and many more.