David Cain

B2B and B2C software marketing expert with strong web applications industry experience. Excellent understanding of SMB and Enterprise markets and SaaS and subscription-based revenue models. Strong branding, direct marketing, lead generation, demand gen and product marketing experience including: campaign creation and management, messaging/positioning, public relations, analyst relations, collateral development, email marketing, search engine marketing (SEO/SEM), partner marketing, event marketing, customer marketing and more. Experience leading small and large teams and managing $0-$15M budgets with a focus on measurable results and maximum ROI.