David Cocks

Dave is a visionary and thought leader in Lean sales compensation. He is the founder of CompensationMaster – a Lean process improvement company that fixes and enriches sales compensation plans to improve retention, recruiting, net income and shareholder value. The CompensationMaster solution is currently being used by more than 175 companies and inspiring more than 61,000 sales people in 7 countries. For start-ups to global enterprises, if you rely on sales people, compensation strategy is a dynamic process that demands attention, care and balance. Dave’s 25 plus year compensation career includes extensive experience in: • Pareto Optimality • Lean Thinking • Change management • Theory of Constraints • Throughput accounting • Socio-economics • Financial modeling • Sales Compensation (including teams, management, over-rides and channel partners) • Incentives • Transparency and fairness [email protected]