David possesses twenty-five plus years marketing, promotion and media experience effectively converging brands, innovative technology and the creative process. He is known for his stance on this convergence process ..."Continuous technological innovation enhances consumer insight, but it's the creativity that drives the consumer experience." David excels in stoking perpetual cross-pollination of emerging technologies (semantic web, programmatic/audience buying, mobile, proximity/location-based, behavioral targeting, content creation/management, augmented reality, e.g.) with brand and experiential marketing, social media, CRM, and shopper marketing. He favors Wayne Gretzky's perspective on success, "Go to where the puck is going to be ...", and Ty Webb (Chevy Chase) on personal vision, "... See the future -- be the future -- have fun...".