David Weiner

David Weiner is charged with developing the social media strategy, engagement and channel development at PepsiCo. David will also be responsible for managing numerous digital and social projects related to corporate reputation, Investor Relations, crisis communications, CSR and health and wellness initiatives. After spending 8 years at PR Newswire in a variety of roles, David has a vast amount of experience in communications convergence, media consumption, syndication developments, and social media and traditional media strategy. David was responsible for pushing many PR and IR agencies into the social media space by hosting numerous educational seminars and workshops that focused on the importance of emerging technologies, social media applications and traditional media trends. David was also responsible for identifying, developing and launching new products that leverage or complement social media at PR Newswire. Over the past five years, David has been presenting to organizations ranging from Fortune 100 corporations, Unions and Industry Associations as well as speaking on or moderating panels for several industries and verticals. David is also a co-founder of Digital Somethings, a global event-production and influencer marketing organization. Digital Somethings will be hosting events around the world on a monthly basis. Past events included panelists from Mashable, ABC News, New York Times, Pfizer, Deutsche Bank and Jet Blue.