My name is Dave Aron, and I am Professor of Marketing at Dominican University. I am a marketing educator and consumer researcher. I share my love of marketing and passion for teaching with executives, graduates students, and undergrads, engaging in the kind of thinking that goes beyond the textbook.

Throughout my career, I have worked with dozens of businesses, entrepreneurs, and non-profit firms, offering mentoring and guidance regarding marketing strategy and tactics. I have directed projects and shared presentations on marketing, brainstorming, product branding and brand management, new product introduction, and event management. My audiences and proteges have included community leaders, young executives, social workers, and of course members of my marketing classes.

I have taught many different courses, include marketing, marketing strategy, marketing research, consumer behavior, brand management, business-to-business marketing, international business, advertising, and community building. I apply over twenty years of teaching experience along with my background in retail and online marketing to the education of my clients and my students.

Throughout my career, I have published several academic articles and shared over two dozen presentations on consumer satisfaction, consumer behavior, and innovations in teaching marketing. More of my writing can be seen and shared on my blog, Mentorvention.com.

I studied Psychology at Northwestern University, then earned my MBA in Marketing and Human Resources Management from The Ohio State University. I then worked in retail mall management and then online marketing for several years before achieving my PhD in Business Administration (Marketing) at the University of Michigan. I now teach marketing to undergraduates, MBA students, and executives at Dominican University, near Chicago Illinois.