David Banks
Wisconsin, United States
Consumer Insights /Brand Awareness /Popular Culture / Future Forecasting
Understanding consumers is my focus, passion and drive. I love what I do. I've spent the past 20 years in the marketing industry and each day I discover new insights to what motivates and drives people. I uncover new ways to reach them and make deep connections.
I am also a lucky husband, a proud father of two, a cultural enthusiast and a serious foodie who loves life. I am fortunate enough to be on the forefront of flavors and fragrance. I enjoy countless cuisines and experiencing different cultures, but the most challenging aspect: learning to live gluten free with my family.
I am in the endless pursuit of understanding people and popular culture. It is essential to observe and ask why in order to develop tools that connect customers with products that enrich their lives. It's my strategic plan as a marketer to make people smile...to answer the why.