David Farmer
Tampa, FL
David has over 20 years of retail automotive experience with a strong focus on BDC, Internet Sales, Digital Marketing and a Progressive Sales Process.
David developed a BDC that was responsible for over 200 units/month in one of the Largest Toyota Dealerships in the U.S. in the late 1990's
David also was the General Sales Manager for several large volume Tier I import stores including a New Open-Point Toyota store in a Major Metro Market, that delivered over 1000 vehicles in the first 90 days, with a 9 Person BDC, 36 Sales people, a closed floor and rotation system utilizing a progressive sales process designed to provide a Wold-Class customer experience and full transparency.
David is also responsible for developing, and is the copyright holder for the first Desking Software System of it’s type, "ePencil" which is marketed by the Premier Automotive Sales Training Company in the U.S., The Cardone Group.