I took this photo outside a Milwaukee brewery. User Experience bridges your product's passion with people's desires. On one level, it should be direct and easy to use, but below that is an elaborate structural integrity. When they weave an authentic personality, then we've successfully coaxed out the truth that people will love connecting with.

My broad usability, edu-tainment, and marketing experience amplifies strategy, simplicity, and engagement.

I've worked with music, consumer, military, wellness, and ed-tech experiences.

I won an award on one of the Guitar Hero series of video games, helped startups get acquired by Apple and Google, defined foundational AR and VR interactions, developed future wearables at Meta, and designed an OS for smart contact lenses. Yes, they're real.

I'm looking for projects that can make a dent in the world, and am most at ease in smaller, more entrepreneurial spaces.

Side hustles? I record songs, make indie games as a solo developer, and I have side projects destined to solve the loneliness epidemic, and flip the table on transmedia narrative platforms.