David Michaelson, Ph.D. has over 30 years experience conducting high quality, actionable research for numerous Fortune 500 companies, including MetLife, Johnson & Johnson, Merrill Lynch, Coca-Cola and AT&T. Dr. Michaelson is a research fellow of the Institute for Public Relations, recipient of the Jackson, Jackson & Wagner Behavioral Science Prize awarded for outstanding contributions to the research body of knowledge by the Public Relations Society of America and 2009 Measurement/Research Expert of the Year (PR News). He has also received numerous other awards including two Silver Anvils from PRSA. Along with Dr. Don W. Stacks, he is the author of "A Practitioners Guide to Public Relations Research, Measurement, and Evaluation".