David Wenger’s brand strategy experience spanned three decades and included work for Dresser, Inc., JSR Micro, Coldwell Banker, Iomega Corp., United Way, Hart Intercivic, and Altra Energy.

All of these efforts began with the question, who are we as an organization, and how do we want to be seen by ourselves, our neighbors, and our customers?

Wenger worked for five years at Fellers & Company, where he served as the senior copywriter and creative director, followed by nine years as the creative partner at TateAustin marketing and public affairs. During that time, he won numerous awards for creative strategy and execution, including the prestigious Effie Award for his work on behalf of Iomega Corporation.

He founded ID University, Inc., a full-service brand and graphic identity firm in 1999, building the firm to an average of $1 million in consulting fees each year for clients in Austin, Boston, San Jose, Dallas, and Houston.

In 2006, he returned to his alma mater as Director of Brand Marketing and Communications at Texas McCombs, strengthening the brand equity while increasing the accessibility and exposure of the school’s intellectual capital – through powerful and authentic storytelling. His team was responsible for $2.2 million value in earned media coverage for the school in 2017 including major stories in the Harvard Business Review, the Wall Street Journal, Forbes, Fortune, and many other national publications.

Wenger reestablished a consulting practice in 2019, working with clients to better understand and leverage their market reputations. He retired from his professional career in 2023.

Career Specialties: Brand and market positioning strategy, internal brand culture, integrated marketing, creative development, content marketing, public affairs, media relations, and corporate social responsibility

Education: MBA, The University of Texas at Austin | BA in Communications, BYU

Strengths Finder Top 5 Attributes: Adaptability – Strategic – Intellection – Maximizer – Responsibility