Dax Davis

I deliver innovative solutions that are forward-thinking and exceed goals to deliver transformative results for my company and clients. I'm a successful digital marketing executive with hands-on experience in marketing and MarTech strategy, demand generation, sales enablement, account-based marketing (ABM), marketing automation, PPC, multi-channel marketing strategies (search engine marketing, organic search engine optimization, display advertising, social media marketing, content marketing), conversion optimization, marketing operations, and website optimization.

Well-rounded background in B2B & B2C marketing for both SMB & Fortune 500 such as Entrust Datacard, SonicWall, Jamba Juice, COMODO (Sectigo), CBS, M&M Mars, American Airlines, Cadbury Schweppes, TGI Friday's, Motorola, Nabisco, Fandango.com, Cadbury Adams, AdvancePCS / Caremark / CVS, ClubCorp, VISA, Dollar Rent-a-Car, Dallas Cowboys, Dallas Stars, Texas Instruments, United Health Care, Yahoo!, BNSF, Kim Dawson Agency, Lincoln Property Co., American Airlines Center, 2929 Productions, YMCA, Taylor Publishing, Nasher Sculpture Center, Henry S. Miller, Legacy Texas Bank, The City of Fort Worth, American Red Cross, Alon USA, JLL... just to name a few.

Specialties: marketing technologies (MarTech), digital marketing strategy, Integrated Marketing Programs, lead generation, SEM, SEO, SMO, SMM, e-commerce strategy, analytics & KPI design, digital campaign development, organic and paid search, paid advertising, pay-per-click advertising, channel/partner marketing, email marketing, agency relationships, brand management, business development, campaign performance, communication, content management systems (CMS), content marketing, contextual advertising, conversion optimization, customer segmentation, digital promotions, global digital marketing, information architecture (IA), managing cross-functional teams, marketing acquisitions, marketing communications, marketing operations, mobile marketing, online marketing programs, online strategy, operations, personalization, personnel management, pre-sales support, product management, P&L management, project management, responsive design, upselling/cross-selling techniques, user experience (UX)