DAEdesign

I'm a freelance Art Director and UI/UX Designer in the Los Angeles area. I have a BFA in Graphic Design and have over decade of experience, mostly in the retail, fashion, and entertainment industries. I specialize in brand management, e-commerce, branding, and creating impactful imagery. I'm a strong leader, critical thinking, and lifelong learner.

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I spent over a decade as a fine artist, before stumbling upon graphic design. I began by designing packaging, poster art, and shooting original photography for studios like Twentieth Century Fox, Paramount & Warner Brothers. I then created my own studio to help independent filmmakers brand and market their films.

I was snatched up by Oakley and later Billabong to help design and build their new .com platforms. I also strategized with their marketing and e-commerce departments to create amazing UX, email campaigns and other digital experiences. I assisted PacSun's marketing and e-com departments in strategizing and refreshing designs for their global campaigns,

Somewhere in all that, I joined the video game company, Xenomurf. I built their art department from the ground up, interviewing, hiring, managing, and directing a beautiful team of artists and animators. On top of being the Lead Art Director, I also helped with their social media marketing, website design, story concepts, and game design.

These last few years I've been completely freelance, working for companies like Red Digital Cinema, Capital Group, Legrand, and a handful of local businesses.