Dean B
Director, Small Business Owner, and Father in England, United Kingdom
I am a strategic thinker and commercially aware e-business professional with extensive experience of B2B and B2C organisations, delivering customer acquisition and retention strategies that extend existing brand values to the omni-channel.
I am responsible for collaborating with cross-functional partners to manage all aspects of my client’s ecommerce strategy including, initial business planning, management of the digital proposition (customer acquisition and retention), omni-channel marketing, brand management, website and user experience analysis, web analytics and web technologies.
I passionately believe in encouraging my team to reach their full potential, adhering to an ‘energised engagement’ management model. Actively nurturing and developing passion within the business, growing talent and driving profitability.