Over the last fifteen years, I have worked for companies such as Reebok & the NBA, started and sold an e-commerce company and am currently working on my latest entrepreneurial venture, Surropa.com. This site is the first multi-branded online shop that sells t-shirts and other gear from top Latin brands and graphic designers. Since our launch, we have attracted the attention of both celebrities seeking unique products to wear as well as media companies and top brands looking to have our design team create custom merchandise for an upcoming promotion or event. Our goal is to continuing creating Latin-inspired products, for both consumers and brands, that will appeal to and empower a new generation of Latinos seeking their own voice in a society that encourages them to assimilate.