Deb McDonald

I founded SayWhat Consumer Research in 2001. I have a talent for listening and observing, coupled with an ability to synthesize disparate data. I take a creative approach to designing methods that precisely fit each project. I do not hesitate to invent a new method or technique if a traditional one does not support the research objectives.

Before all this I was an actor in a theater troupe called Magic Mirror Players and a vocalist and sax player in an all girl rock band called Yogy Odus, both based in Taos, New Mexico.