Hey there, I’m Deborah.

As a former Strategic Partnerships & Growth Manager at Waze — the navigation app owned by Google — I navigated the four corners of the world prompting Waze's partnership programs, opening new markets, and scaling the community that made the product work.

After Waze, I spent four years as Director of GTM & Channel Partnerships at Pentera, a cybersecurity scale-up, where I built the global channel and grew partner-influenced pipeline.

I'm now based in Madrid, where I help B2B SaaS companies build the partner programs, GTM strategy, and channel infrastructure that actually drives growth. I'm also part of the founding team at Give Zero, a FemTech startup building an AI-powered longevity intelligence engine for women.

Partnerships professional with 10+ years of experience across smart mobility, cybersecurity, EdTech, InsurTech, compliance SaaS, FemTech, and AdTech. MBA Graduate of Kellogg School of Management at Northwestern University.

I have an eclectic background, having both acted as a brand ambassador for one of Israel's largest immigration programs, staffed the line as a culinary professional on television, and spent years connecting two worlds I love deeply: Israel and Latin America.

Before landing in Spain, I hailed from Israel, Peru, and Costa Rica.