I run a boutique strategy, branding and product launch agency whose specialty is helping young brands thoughtfully define their personalities and audiences, and attract customers, and scale.

My entrepreneurial spirit was born at an early age when I started my own business at 12 and counted Nordstrom and Hallmark among my first customers. Travel and adventure lured me to Europe post grad school where I lived in Vienna, London, Barcelona, and Ancona. While there, I launched and eventually led Yahoo!’s online dating business. After returning to the States, I was swept up into the world of startup life, and worked as the CMO of online publishing platform Squarespace before co-founding a social-selling fashion company, Ruby Ribbon, named by Inc Magazine as one of "7 startups that are radically changing the apparel industry."

I'm a strategically-minded, analytical thought leader, who is passionate about helping companies grow organically and purposefully. I have worked with brands such as Harrods, Electronic Arts, chloe + isabel and willa.

I am Co-Chair of the New York City H2 Network, and committee member of UJA’s Committee for Israel Programming in Brownstone Brooklyn. I live in Park Slope.