Debra Whitehead

My job as Market Research Analysts is to perform research and gather data to help a company market its products or services. I gather data on consumer demographics, preferences, needs, and buying habits. I collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

I help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, I may determine potential markets, product demand, and pricing. My knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.